This section is aimed at providing you with the information on the numbers of keywords that won or lost positions, including those keywords which positions remained the same. The comparison of data is done between the initial and end dates of the selected timeframe for a particular search engine.
Won vs Lost section is divided into two parts: Won/Lost Keywords Overview Chart and Won/Lost Keywords Detail.
Won / Lost Keywords Overview Chart
There are three bars, each of which is highlighted with colour and therefore represents a particular class of keywords.
Blue bar represents the number and percentage of keywords that went up compared to the initial date.
Red bar represents the number and percentage of keywords that went down compared to the initial date.
Grey bar represents the number and percentage of keywords that remained the same compared to the initial date.
Won / Lost Keywords in Details
Here you can find the info about the overall quantity and percentage of keywords shown for each of the three categories (won, lost, no changes).
By clicking on the arrow before the category, you will get a drop-down list with the detailed info on every keyword.
More specifically, you’ll find the page that is relevant to a keyword, position of a keyword for the end date of the selected timeframe, and also resultant change 𝚫.