The Traffic Sources section shows you what sources of traffic drive the most visits to your website. It is divided into four parts: Visits by Date, Channels + Source, Top 1000 Organic Traffic Keywords, and Top 1000 Paid Traffic Keywords.
Visits by Date
The Visits by Date section displays how many visits you had on each day of the specified timeframe.
Channels + Source
The Channels graph shows which traffic channels bring you the most visits while the Source table displays what sources of those channels drive traffic to your website.
Here are the most important types of traffic channels, you should be aware of:
- Direct traffic represents the number of visits by users who land on your site by typing the URL directly into their browser. ‘Direct’ can also refer to the visitors who clicked on the links from their bookmarks/favorites.
- Referral traffic is what you get from other sites that placed the link to your website.
- Organic traffic refers to the number of visits you get from search engines such as Google, Yahoo, Bing, Yandex, etc.
- Social traffic represents the number of visitors coming from social media platforms (Facebook, Instagram, LinkedIn, Twitter, and so on).
- CPC traffic is generated by people who land on your web pages by clicking on your ads.
You can export data from the Source section by clicking on the Export button.
Top 1000 Organic Traffic Keywords
In the Top 1000 Organic Traffic Keywords table, you can find the list of 1000 keywords that bring you the most organic traffic.
Along with keywords, you will get other useful info: Visits (number and percent), New Visits (number and percent), Pageviews Per Session, Bounce Rate, Transactions Per Visit, Goal Conversion Rate, Goal Completions, and Goal Value.
Visits represent the number (and percentage) of total visits coming from a particular keyword.
New visits refers to the number and percent of users who have visited your website for the first time by clicking on a specific keyword in organic search results.
Pageviews per session shows the average number of pages users view on your site after clicking on a specific keyword in organic search results.
Bounce Rate displays the percentage of single-page visits to your website.
Transactions per visit represents the number of transactions made by users after clicking on a particular keyword in organic search results.
Goal Conversion Rate represents the percentage of visitors who completed goals on your website after clicking on a certain keyword.
Goal Completions shows the number of goals completed by users after clicking on a keyword in organic search results.
Goal Value is a dollar amount associated with actions completed by users on your website after clicking on a keyword in organic search results.
You can export data from the Top 1000 Organic Traffic Keywords table by clicking on the Export button.
Top 1000 Paid Traffic Keywords
In the Top 1000 Organic Traffic Keywords table, you can find the list of 1000 keywords that bring you the most paid traffic.
You can export data from the Top 1000 Paid Traffic Keywords table by clicking on the Export button.
Edward G.