The main purpose of the Detailed View section is to provide detailed ranking data. Keywords alongside with the data on them are displayed on the context of a certain search engine and timeframe.
Detailed View is divided into three parts, each of which gives you comprehensive information about the performance of your keywords.
Here you can select a date range for the data comparison. By default, the end date is always today’s date, and the initial date is 30 days before today’s date.
You can also select a search engine, the chart and information will be formed accordingly.
Click Update Rankings to update the keywords positions and get the real-time info. In just a few moments, the data will be updated to the current status. Positions are collected on a daily basis, right after 12 am according to your time zone. Visit Profile Settings to learn more about date & time setup.
You can also export all the data either to the PDF or Excel file. Please note that only visible elements are to be exported (for instance, if you hide the Keyword Dynamics column, it won’t be included to the file).
The graph shows the number of keywords and their percentage (i.e. the share of the total number of keywords added to the project). By default, it displays only keywords in Top100 and Top10. However, you can use display Top 5 and Top 3 by clicking on corresponding labels.
When hovering your mouse over any point of the graph, you will notice the exact number of keywords that had taken place in the appropriate TOP on a certain date.
The table in the Detailed View section shows you detailed information about your keywords through the key parameters. Here’s a list of data points available in the table.
Keyword — in this column you can find all the keywords that you have added to the project.
Tags — here you will find all the tags assigned to certain keywords. Check out the Rank Tracker settings section to learn how to assign tags.
Search Vol. — indicates the demand for a particular keyword in the framework of the selected search engine, language, and location. Furthermore, by clicking on the corresponding icon next to the value, you can check out the Search Volume History. You’ll see the pop-up with the graph indicating the search volume for the last twelve months. All the data is taken from AdWords.
Keyword Dynamics — in this column you will find all ups and downs of your keywords’ rankings. The red vertical line indicates the sharpest decrease for the given timeframe. Hover your mouse on the graph and you will be given detailed info (best and worst changes in the dynamics for a certain period of time). Click on any cell of the dynamics greed to view the daily dynamics of keywords.
Positions — rankings of a particular keyword for the earliest and latest dates of the selected period of time. Here you can also check the difference between the two. In addition to that, you may view snapshots by clicking on the corresponding icon next to the value.
In addition to default columns, there are also other parameters available in the Column Chooser.
Click on the Column Chooser.
Select the desired column.
Drag a column header and drop it to the table.
Here’s the list of parameters available in the Column Chooser:
Relevant URL refers to the page that ranks for a certain keyword.
Competition indicates the demand for a certain keyword obtained from Google AdWords, i.e. the higher the competition rate, the more difficult it will be to rank for a certain keyword.
CPC (Cost per Click) refers to the recommended bid for a particular keyword, according to Google Adwords.
KEI (Keyword Efficiency Index) shows what keywords are likely to generate more traffic.
The higher the value, the easier to promote a keyword in the TOP10 of SERPs. The data is calculated according to the formula:KEI = (search volume) ^ 2 / (total number of results).
ETV (Estimated Traffic Value) help to estimate the traffic you can get to your website.
The data is based on the spreading of traffic in the TOP20 and the keywords search volumes.ETV = search volume * traffic distribution rate.
Traffic Cost shows how much paid traffic would cost in case you conduct a PPC campaign; allows you to estimate how successful your SEO-campaign is, and, if necessary, make a decision on the budget reallocation.
Added gives the exact date when a certain keyword was added.
Total Results is the number of results for a particular keyword and selected search engine.
SERP Elements column shows the which of the special SERP elements is displayed on a results page for a certain keyword. This information allows you not to miss additional possibilities for obtaining better rankings. Here’s the list of available elements: