News & Ideas
Titles and descriptions are primary tools searchers use to determine the relevance of a search result. Before clicking on a page in SERP, they read through its meta tags to understand what it’s about and whether it’s useful. Only if the page is valuable and matches searchers’ intent, they visit it. Continue reading “Title and Description in 2021: Why Google Rewrites SEOs’ Meta Tags” »
Google constantly develops new features to make searchers’ lives easier. While some of the features are minor and unnoticeable, now and then, the search engine rolls out something big and important. Continue reading “What We Should Learn From Google’s “About This Result” Feature” »
When a startup team starts a business, they often try to get it off the ground as quickly as possible. They concentrate on crafting a simple website, launching it, and jumping straight into sales.
The bigger your website gets, the more issues it accumulates.
If you’ve been creating content for a while, the odds are you have several pages that target the same keyword.
That causes keyword cannibalization, an issue that can damage your SEO and nullify your optimization efforts. Continue reading “Low Conversion Rates? Blame Keyword Cannibalization!” »
Are you looking for SEO tools that meet your needs?
We’re here to help.
In the following paragraphs, we compare RankActive’s and AgencyAnalytics’s functionality to help you decide which platform is better for you. Continue reading “RankActive vs AgencyAnalytics: Unbiased Comparison” »
Google keeps telling us to care about users, not search engines.
Yet, many of us don’t follow this advice.
We often try to outsmart Google’s algorithm and obtain good rankings without all the hard work, even if it takes using dangerous black-hat SEO techniques to achieve that.
And for everyone brave enough to judge us, we have an excuse. Continue reading “Google’s MUM: The Future Is Here And SEOs Can’t Prepare For It” »
Imagine someone is enjoying your content and then tries to subscribe to your newsletter, but when they hit “submit the form,” they end up on a 404 page.
Or even worse — a user finds your page in search results and clicks on it, but it loads for too long, so they lose their patience and close the site.
That’s exactly how technical website issues ruin your SEO efforts. Continue reading “Crawl On Demand: Webmaster’s Favorite RankActive Feature” »
Keyword rankings are arguably the most volatile thing in SEO. They change so rapidly that while you’re reading this line, thousands of people are trying to figure out why their website positions have dropped.
Given that keyword positions fluctuate from hour to hour, it’s a good idea to track them regularly. Continue reading “How often should you check your keyword rankings?” »
© RankActive 2014-2021. All rights reserved.