News & Ideas
2020 is almost over, so it’s time to summarize your optimization efforts by running a year-end SEO audit.
Not sure what to include in it? Then follow our simple seven-step checklist. Continue reading “7-Step Checklist for Your Year-End SEO Audit” »
2020 has been a tough year. The COVID-19 pandemic, bushfires in Australia, stock market crash, Iranian missile strike — you name it. It’s hard even to recall all this year’s main turmoils because there were too many of them. No doubt, a lot has happened, and the world as we knew it has completely changed. Continue reading “SEO Trends in 2020: What’s Changed and What’s Coming” »
Christmas is around the corner. People are busy decorating houses, planning holiday meals, and buying presents for their loved ones. The Christmas spirit is filling the air, and all we want is to sit back, relax, and put off our working routines. Continue reading “How to Leverage Seasonal Keywords for Christmas SEO” »
Google Sandbox is like a demon-possessed thing from Stephen King’s novel. It sucks new websites in and keeps them in a fixed position for several months, not letting them move and breathe. No matter what you do and how hard you try, there is no way you can improve your rankings while your website is trapped in the mouth of this voracious monster.
SEO audits are essential. They highlight the strengths and weaknesses of websites, helping us to discover what can be improved. They enable us to build optimization strategies based on real data and avoid guesswork. That’s why every experienced specialist always runs an audit before optimizing a website. Continue reading “What is Reverse Rank Tracking and How it Can Improve Your SEO Audits” »
Rank tracking is a crucial part of any SEO strategy in 2020. By constantly monitoring your website’s positions for target keywords, you can discover which SEO techniques work well and which are damaging your optimization efforts. That will enable you to find the best practices and implement them for ranking purposes. Continue reading “Keyword·com (SerpBook) vs SerpFox: the Best Rank Tracking Tool for 2020-2021” »
A landing page is a great instrument for lead generation. It helps business owners sell their products, collect prospects’ contact info, and accomplish many other goals. But to generate leads, you have to find a way to attract people to your website first. Continue reading “Landing Page SEO: 4 Tips for Optimizing Your Landing Page for Google” »
SEO is shrouded in mystery. Like the real world, digital space is rich in myths people believe in. While many of them are just innocent nonsense, there are plenty of harmful beliefs that may screw your website optimization process. If you follow them, you will spend time, money, and energy doing the wrong things. And that is definitely not what you want. Continue reading “5 Harmful SEO Myths That Are Destroying Your Optimization Strategy” »
According to DataForSEO’s list of most visited websites, YouTube is the fifth most visited website in the world. Just think of it: over 30 million people land on YouTube every day watching millions of hours of video. That’s one of the reasons why many business owners create YouTube channels and leverage video content to their advantage. Continue reading “How to Get Your YouTube Video Ranked in SERP” »
The SEO world is ever-changing. Many strategies that worked fine just a year ago are irrelevant today, and what is working now may be inappropriate in the future. To thrive in this altering industry, we have to put our fingers on the pulse of events and keep our websites well-optimized for constant search engine updates. Continue reading “5 SEO Trends for 2021: What to Expect in the Upcoming Year” »
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