Dashboard is designed to display the general information about the project on one page. You may find it handy if you want to view a summary of the project’s key indicators, such as Keyword Positions, Estimated Traffic Value, Indexing, Traffic, and Conversions.


All information is displayed according to the selected search engines and date range. Therefore, you can check out the progress of stats over time for a particular search engine.

However, please note that you can select only those search engines that you chose upon the setup of a project.

Click here to learn more about the project setup

Choose a search engine and a date range to view the data. By default, the end date is today’s date and the initial date is 30 days before the end date.

The rankings’ comparison on the Dashboard is done between the initial and the end dates.



Keywords overview section consists of 5 parts, each of which represents a particular dataset related to your keyword rankings.

  • Keyword Ranking. On the bar chart, you can see the ranking distribution between Top 1, Top 3, Top 5, Top 10, and Top 100. The data is collected with the search depth of up to 100 results. Keywords that are not found in the search engine’s Top 100 are marked as “Other”. You may also check out the numbers of terms that dropped out or entered a certain Top at the table right next to the bar chart.

keyword ranking

  • Average Position. The average position scale indicates the arithmetic mean of all keywords’ positions. It should be pointed out that all keywords that are not included in Top 100, take the value of 1 when the calculation is carried out.

average position


  • Keyword Ranking Change. The scale of Keyword Ranking Change indicates how many keywords added to the project went up or down. The comparison is done between the initial and end dates of the selected timeframe.

keyword ranking change

  • Estimated Traffic Value. Also known as ETV, this parameter indicates the expected traffic you can get to your website. The calculation is based on the Search Volume of each request and traffic distribution coefficient in SERP.Click here to learn how we calculate ETV

estimated traffic value

  • Pages Indexed. This block corresponds to a number of pages indexed by a particular search engine. This kind of data is collected on a daily basis.

pages indexed



Traffic Overview section displays the general info obtained from Google Analytics. The line graph on the very top of that section shows the distribution of visits by the dates of selected timeframe.

traffic overview

Primary indicators like Total Visits, Unique Visitors, New Visits, Returning Visits, Pageviews, Bounce Rate, and Average Visit Duration can be found below the line graph.


Goals Overview represents the key information about the project’s conversions for the selected search engines and timeframe. The graph shows the total number of achieved goals day by day. You can find the key indicators (Goal Completions, Register, Goal Value, Goal Conversion Rate, etc.) below the line chart.

goals overview

Click here to learn more about the RankActive Analytics data


Site Auditor chart represents the number of Warnings, Errors, and Notices on your website.

site auditor

  • Errors: Empty titles, Duplicate titles, 4xx pages, 5xx pages, Duplicate title tags, Duplicate meta tags, Recursive canonicals, Pages with broken links.
  • Warnings: Title too short, Title too long, Empty description, Duplicate descriptions, Duplicate pages, 3xx pages, Invalid Images alt, Invalid Images title, Too high load time, Too high waiting time, Disabled Compression, Deprecated HTML tags, Irrelevant title, Irrelevant meta keywords, Irrelevant meta description, Spelling Mistakes, Absent H1 tags, Pages with lorem ipsum.
  • Notices: Invalid page size, Invalid plaintext size, Invalid plaintext rate, Pages with flash, Pages with a frame, Empty meta keywords, Not SEO-friendly URL, Non-canonical pages, Absent encoding meta tag, absent doctype, www/non-www pages, http/https pages.

Click here to learn more about Site Auditor data

Last updated byrankactive
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