Parameters & Criteria

Parameters ➜
Criteria for TV, Visibility, Ranked pages, Number of keywords in TOP1, Number of keywords in TOP3, Number of keywords in TOP10 ➜
Criteria for Keyword changes ➜
Criteria for Specific keyword position ➜
Criteria for Tag Changes ➜

Parameters

Estimated traffic value – predicted amount of traffic for a website.
Visibility – visibility value of your website based on your keywords rankings.
Ranked pages – number of pages that are ranked in TOP100.
Average keyword position – arithmetic mean of all keywords positions.
Number of ranked keywords – number of keywords that are in TOP100.
Number of keywords in TOP1 – number of keywords that are in TOP1.
Number of keywords in TOP3 – number of keywords that are in TOP3.
Number of keywords in TOP10 – number of keywords that are in TOP10.
Keyword changes – number of won/ lost keywords’ positions.
Specific keyword position – changes of specific keyword positions.
Tag changes – average position changes of keywords with a chosen tag.

Criteria

Criteria for ETV, Visibility, Ranked pages, Number of keywords in TOP1, Number of keywords in TOP3, Number of keywords in TOP10:

Difference between today and yesterday value, absolute: difference between data received on the date when trigger is checked and the previous date.
Difference between today and yesterday value, %: difference between data received on the date when trigger is checked and the previous date.
Difference between MAX and MIN values for a period: difference between minimum and maximum data values received for a chosen compared period.
Difference between today and compared period values, absolute: difference between data received on the date when trigger is checked and data for compared period.
Difference between today and compared period values,%: difference between data received on the date when trigger is checked and data for compared period.
Today value: data received on the date when trigger is checked.
Yesterday value: data received on the date that is previous to the date when the trigger is checked.
Minimum value for a period: minimum value that has been received for a selected period of time.
Maximum value for a period: maximum value that has been received for a selected period of time.
Average value for a period: average value that has been received for a selected period of time.

Criteria for Keyword changes:

Number of keywords that lost positions for a period – the value that shows how many keywords lost their positions for a selected period of time.
% of keywords that lost positions for a period (from all keywords added to a project): the percentage of keywords that lost their positions for a selected period of time.
Number of keywords that won positions for a period: the value that shows how many keywords won their positions for a selected period of time.
% of keywords that won positions for a period (from all keywords added to a project): the percentage of keywords that won their positions for a selected period of time.
Difference between won and lost keywords for a period: the value that shows the difference between won and lost keywords’ positions for a selected period of time.

Criteria for Specific keyword position:

Lost positions for a period: number of lost positions for a selected keyword.
Won positions for a period: number of won positions for a selected keyword.
Went down from TOP100: choose to be notified when a specific keyword leaves TOP100.
Went down from TOP10: choose to be notified when a specific keyword leaves TOP10.
Went down from TOP5: choose to be notified when a specific keyword leaves TOP5.
Went down from TOP3: choose to be notified when a specific keyword leaves TOP3.
Went down from TOP1: choose to be notified when a specific keyword leaves TOP1.
Went up to TOP100: choose to be notified when a specific keyword goes up to TOP100.
Went up to TOP10: choose to be notified when a specific keyword goes up to TOP10.
Went up to TOP5: choose to be notified when a specific keyword goes up to TOP5.
Went up to TOP3: choose to be notified when a specific keyword goes up to TOP3.
Went up to TOP1: choose to be notified when a specific keyword goes up to TOP1.

Criteria for Tag Changes:

Average position of keywords with tag lost the specified value for a period: average position of keywords with the tag that lost their positions for the selected period of time.
Average position of keywords with tag won the specified value for a period: average position of keywords with the tag that won their positions for the selected period of time.
Average keywords position with tag for a period: average position of keywords with the tag for the selected period of time.