Ranking Overview

 

The Ranking Overview section is aimed at providing the whole picture of what is going on with the website’s ranking. All information is given for a particular search engine and timeframe.

ranking overview

Ranking Overview displays the following key indicators:

  • ETV (Estimated Traffic Volume) is an estimation of website traffic based on keywords added to a project. The data difference is presented (quantity and percentage) under the value. The comparison is done between the initial and end dates of the selected period.Click here to learn how we calculate ETV

  • Visibility represents the total visibility value of a project based on the rankings of keywords. The data difference (quantity and percentage) are presented under the value. The comparison is done between the initial and end dates of the selected period.

  • Ranked Pages refers to the number of unique pages relevant to the keywords in Top 100. The data difference (quantity and percentage) are presented under the value. The comparison is done between initial and end dates of the selected period.

  • Keyword Change shows the overall dynamics of keywords’ rankings, where the red line corresponds to keywords that went down and the blue one to keywords that went up. The comparison is done between the initial and end dates of the selected timeframe.

  • Average Keyword Position is an arithmetic mean for all keywords positions. Please note that keywords not included in Top 100 take the value of 100 when calculating.

  • Ranked Keywords refers to the number of keywords in the Top 100. You can also check out the data difference between the initial end dates of the selected period.

  • Top 1, Top 3, Top 10 indicate the numbers of keywords in the corresponding Top. Under the quantitative value, the percentage share of all keywords that were added to the project is displayed. On the left data difference is shown. The comparison occurs between the initial and end dates of the selected period.

 

PERFORMANCE CHARTS


performance charts

In this section you get the following graphs:

  • Keyword dynamics in Tops indicates the numbers of keywords included in the corresponding TOP for each date of the selected timeframe.

  • Visibility dynamics shows the changes in the project’s visibility over the selected period of time.

  • Average Position Dynamics. This chart shows the dynamics of changes of the average position of the project.

  • Estimated Traffic Value Dynamics provides information about the changes in the estimated amount of traffic based on keywords added to the project.

  • Ranked Keywords Dynamics allows overlooking the changes in the number of ranked keywords.

  • Ranked Pages Dynamics shows the dynamics of changes in the number of ranked pages.


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