Traffic

The Traffic section provides comprehensive information about your competitors’ traffic. The data is taken from SimilarWeb for the last month.

The section is divided into two parts: Traffic Overview Chart and Traffic Detail.

Traffic Overview Chart

The Traffic Overview Chart displays the number and percentage of organic and other visits your competitors had in the last month. Please note that you can get data only for websites with over 5,000 monthly visitors due to SimilarWeb restrictions. If you see there is no data for one or several of your competitors, that means their websites have less than 5,000 monthly visitors.

Traffic Detail

In the Traffic Detail section, you can discover more detailed information about your competitors’ traffic.

The Total Visits column shows the total number of visits your competitors had in the last month. You can click on the check mark icon and discover TOP5 countries that drive the most visits to your competitors’ websites.

The Organic Visits column shows the number of organic visits to your competitors’ websites. By clicking on the check mark icon, you will find out competitors’ five best-performing keywords that drive the most traffic.

The Paid Visits column displays the number of paid visits to competitors’ websites. You can click on the check mark icon to discover TOP5 paid keywords that bring your competitors the most traffic.

You can also pull additional columns from Column Chooser: such as Referral Visits, Social Visits, Time, Page View, and Bounce Rate.

The Referral Visits column shows the number of visits to your competitors’ websites from the links placed by other websites. If you click on the check mark icon, you will discover which websites bring the most traffic to your competitors.

The Social Visits column displays the number of visits to your competitors’ websites from social media platforms. By clicking on the check mark icon, you will find out Top5 social media platforms that drive the most visits to your competitors.

The Time column shows the average amount of time users spend on your competitors’ websites.

The Page Views column displays the average number of page views per visit.

The Bounce Rate column shows the percentage of single-page visits to competitors’ websites.

You can export all the data from the table in Excel format by clicking on the Export button.


Last updated byEdward G.
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