RANKACTIVE BLOG
News & Ideas
News & Ideas
6 April 2019 Leave a comment ALL-HANDS SEO, CONTENT MARKETING, KEYWORD RESEARCH, ON-PAGE SEO
Living in the tech world means relying hugely on advanced software. While modern tools do all the calculations, experts spend more time on creative work. When it comes to SEO, what would you prefer: improve your product or service or conduct time-consuming keyword research? The answer is obvious. Continue reading “Rank Tracking 101: Using RankActive to Hack SERPs” »
29 March 2019 Leave a comment ALL-HANDS SEO
The State of In-Housing report reveals that 91% of companies prefer in-house SEO. Some of them may outsource big SEO campaigns, but the minor services are shifting towards in-house teams. Sounds alarming for agencies, right? Continue reading “Why Brands Prefer In-House SEO and What Your SEO Agency Can Do About It” »
26 March 2019 Leave a comment KEYWORD RESEARCH, LOCAL SEO
The power of SEO for local business can’t be underestimated. Your potential customers are using Google Search day and night in order to find local shops, clubs, attractions, and, of course, cafes and restaurants. Will they find your business on the web? It fully depends on you. Continue reading “7 SEO Tactics Every Restaurant Should Adopt” »
19 March 2019 Leave a comment ALL-HANDS SEO
How do you know that a project is finished successfully? Probably, you gather bounce and conversion rates, check on-page optimization, or count backlinks. That is all important, but it means nothing if a client is unhappy. When it comes to SEO strategies, unrealistic expectations appear here and there just like in any other type of business. Continue reading “Handling Client’s Unrealistic SEO Expectations [Checklist]” »
16 March 2019 Leave a comment CONTENT MARKETING, KEYWORD RESEARCH
Google loves good content – this is the truth we all have to accept. Every line you write and every topic you choose can put a web page to the top in Google Search or… dig your website under the piles of search pages. At RankActive, we don’t believe in luck when it comes to building an SEO strategy. But we do believe in a good plan. Continue reading “What Are Topic Clusters and How You Can Use Them to Improve Rankings” »
12 March 2019 Leave a comment CONTENT MARKETING, ON-PAGE SEO
What does “quality content” really mean? It rules user experience and has a direct impact on the conversion rates. Strictly speaking, content is in the core of any website as well as its design and navigation structure. Working hard on content creation is not enough – you also have to conduct regular audits to be on top of things. Continue reading “Your Ultimate Guide to Running Content Audits Like a Pro” »
14 February 2019 Leave a comment ALL-HANDS SEO
Google Sandbox is like a scary fairy tail for SEO experts and website owners. It was never announced officially, but its effect is tangible to most of the new websites. At RankActive, we also believe in Sandbox existence. But we’re here not to scare you – we’d like to help you fight any fears. Continue reading “How to Get Out of Google Sandbox and Do It Quickly?” »
11 February 2019 Leave a comment ALL-HANDS SEO, LOCAL SEO
Google knows everything about the news, events, products, and services specific to a country or a region. The question is how to appear on the top of SERP where the target audience can find this information. Previously, we all thought that having a local server and using IP redirects are good ideas. But what about current trends in geolocation SEO? Continue reading “Geolocation Redirect 101: How to Secure Your SEO Localization Efforts?” »
7 February 2019 Leave a comment ALL-HANDS SEO
We all know that magic wands are useless when you strive for top positions in the search engine. SEO experts have to take care of on-page and off-page optimization, the website’s speed, redirects, and so on… But business owners don’t care about that – they want to see specific results and rising profits. That’s when SEO reports come into play. Continue reading “Your Ultimate Guide to SEO Reporting with RankActive” »
4 February 2019 Leave a comment ON-PAGE SEO
Only several seconds – that’s all you’ve got to make a positive impression on the visitors of your website. Back in 2016, John Mueller, senior Webmaster trends analyst, stated that web pages should load within 2-3 seconds. It is 2019 now, but do all websites follow this rule? It is still one of the stumbling blocks for lots of online businesses. Continue reading “Your 7-Step Guide to Increasing Page Speed” »