News & Ideas
From a garage company to one of the leading world brands – that’s how far Google has come since 1998. Even though now the company has numerous side projects, its primary product is still the same – the online search engine that provides the most relevant content. The thing is, the word “relevant” has had a different meaning throughout Google’s history. Continue reading “The Voyage of the Spider: How Google SERPs Adapt to Prevail” »
Looking for effective techniques to improve your positions in SERPs? You’re not alone with this puzzle. On-page optimization often correlates with Google updates, that’s why SEO experts include LSI (Latent Semantic Indexing) keywords in their tactics. But what’s so special about them? Continue reading “What Are LSI Keywords and How Can They Improve Your Rankings?” »
Promoting business in a small city sounds like heaven for some marketers. You only have to apply the best local SEO practices, and you will probably get terrific results. But what about megacities with millions of residents? That’s where SEO efforts become a real challenge for most of the experts. Continue reading “Here’s What You Need to Know About Doing Local SEO in Megacities” »
How to reach out to your global audience? Your website has to speak the same language with people, so you should translate your content into a targeted language. But while it is great for users, it can be a stumbling block for search engines. Continue reading “8 Common Mistakes SEOs Make When Implementing Hreflang Tag” »
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” © Phillip Frost
We don’t even realize how far we’ve gone with Google Autocomplete. Now it’s not only a valuable addition to search experience – it is also an instrument widely used by digital marketers. Furthermore, such big platforms as Quora and Wikipedia are also on board implementing autocomplete on their websites.
This topic surely deserves some more research. Continue reading “What Are Google Autocomplete Keywords and How They Boost Conversion Rates” »
What value does an SEO report have? Its main goal is to inform clients and team members about the project’s progress. But a good report is not only about that – it also shows the value of your services and business approach. In other words, reports affect your reputation. Continue reading “5 Actionable Tips for Better SEO Reporting” »
Can you imagine growing a business without a solid plan? It’s impossible to get regular income when you wander around in the darkness. Content, as a part of the marketing strategy, also requires a steady list of actions, and it’s up to you how far you will go with it. Continue reading “How to Create a Rocking Content Plan and Get Your Posts to the TOP with RankActive” »
What web development skills do you have? Maybe, you’re not a technical person at all, but you do need some technical help to boost your SEO efforts. Adding structured data to the website is one of those situations. Continue reading “Everything You Need to Know About Structured Data Markup” »
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