News & Ideas
As you may already know, Google’s algorithm uses tons of factors to rank websites. Some of them are crucial, while others don’t deserve even a shred of our attention. Decent SEOs have a sense of which signals are the most important and optimize their sites accordingly in an attempt to climb to the top of SERP.
But when it comes to behavioral factors, this topic provokes never-ending disputes. Some SEOs swear to God that user behavior impacts rankings, while others make fun of them. And what about you? Which side are you on? Can you tell if CTR, dwell time, bounce rate, and other user behavior signals directly impact website rankings? Continue reading “Does User Behavior Affect Rankings? Outline of Behavioral Factors” »
Hi RankActive user! As you may already know, we have completely updated our tool, providing some new features and also redrafting the old ones. We paid particular attention to the reports because they were not customizable before — you could only add your logo using the “White label” feature. That was definitely not enough for creating comprehensible and detailed reports.
That’s why we decided to rework this feature completely. The job is done now, so let us introduce you — Reports 2.0. Continue reading “RankActive Reports 2.0: How to Create and Customize Your Own Report” »
Getting a website to the TOP on Google’s results page is crucial. Every webmaster wants to climb to the highest position, stay there forever, drive lots of traffic, and make dollars with no effort. However, dominating organic results is not enough anymore.
Hi to everyone who may read this. My name is Vlad. I am a young front-end developer who shakes things at RankActive, and I have gone one hundred and eighty-two days working on a new version of RankActive. Continue reading “My Intimate Tribute to RankActive 2.0” »
Every SEO uses redirects from time to time. They’re designed to send users and search engines from one URL to another, whether permanently or temporarily. When you move your content to a new place, it’s crucial to use redirects because, otherwise, your website’s visitors will get a 404 error. And that is definitely not what you want. Continue reading “Are Redirects Bad for SEO? Outline of 301 and Other Redirects” »
Every webmaster has encountered traffic drops at least once in their career. They happen for many reasons, but sometimes they have nothing to do with website rankings. Traffic dips may be related to the backlinks loss, ad campaign stopping, decreased activity in social media, and a bunch of other factors. So before you start doing anything about it, you should define the reason in your particular case. Continue reading “5 Reasons Why SEO Rankings of Your Indexed Pages Are Going Down” »
According to Ahrefs, 90% of all pages in SERP don’t get any traffic, and guess what? One of the reasons for that is the wrong keyword selection. Keyword research is the foundation of every SEO strategy, and before you start optimizing your website, you should create a keyword list choosing the most relevant words and phrases you want to rank for. Continue reading “How to choose keywords for SEO” »
The first and foremost, people are visual beings. Any marketer keeps it in mind when creating a digital marketing strategy. Videos are the most entertaining and understandable way to explain anything you want to say. Should you consider them as your next marketing effort? The answer is in plain view. Continue reading “How to Leverage Video Content in Your SEO Strategy” »
A new Google update… We know what you are thinking about. Should I even care? The new updates are released so often, that lots of business owners do not delve into the details. But this time, you should take a closer look. Continue reading “Optimizing for Google BERT Update. How Is That Even Possible?” »
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