16 July 2019 Leave a comment ALL-HANDS SEO, CONTENT MARKETING
In terms of SEO, “position 0” doesn’t have any negative context. On the contrary, it means getting higher than any of your competitors. No wonder most of the marketers work hard to appear in the featured snippets box.
8 May 2019 Leave a comment CONTENT MARKETING, KEYWORD RESEARCH
Can you imagine growing a business without a solid plan? It’s impossible to get regular income when you wander around in the darkness. Content, as a part of the marketing strategy, also requires a steady list of actions, and it’s up to you how far you will go with it.
30 April 2019 Leave a comment CONTENT MARKETING, ON-PAGE SEO
Google is continually working on improvements, and we got used to regular updates and algorithm announcements. Last fall, we first heard about neural matching, and this concept has remained unclear for many of us since then.
19 April 2019 Leave a comment CONTENT MARKETING, LINK EARNING, ON-PAGE SEO
How well does your site perform? Marketers have several ways to measure the effectiveness of SEO efforts, and one of them is domain authority. As all other metrics, this one has its history and importance for your online strategy. Do you want to know more?
15 April 2019 Leave a comment CONTENT MARKETING, KEYWORD RESEARCH, ON-PAGE SEO
What budget do you need to start the very first SEO campaign? Lots of entrepreneurs put SEO on a waiting list preparing much effort and investments. But let’s face it: you’re losing dozens of potential customers ignoring online presence. While your competitors are reaching top positions in Google, you’re losing new business opportunities. Don’t you […]
6 April 2019 Leave a comment ALL-HANDS SEO, CONTENT MARKETING, KEYWORD RESEARCH, ON-PAGE SEO
Living in the tech world means relying hugely on advanced software. While modern tools do all the calculations, experts spend more time on creative work. When it comes to SEO, what would you prefer: improve your product or service or conduct time-consuming keyword research? The answer is obvious.
16 March 2019 Leave a comment CONTENT MARKETING, KEYWORD RESEARCH
Google loves good content – this is the truth we all have to accept. Every line you write and every topic you choose can put a web page to the top in Google Search or… dig your website under the piles of search pages. At RankActive, we don’t believe in luck when it comes to […]
12 March 2019 Leave a comment CONTENT MARKETING, ON-PAGE SEO
What does “quality content” really mean? It rules user experience and has a direct impact on the conversion rates. Strictly speaking, content is in the core of any website as well as its design and navigation structure. Working hard on content creation is not enough – you also have to conduct regular audits to be […]
14 January 2019 Leave a comment CONTENT MARKETING
Not all the website visitors read the last sentence of your article, but almost all of them read a headline. We’re not saying that the rest of your text is not important, but headlines draw attention to what you want to say. The question is how to combine SEO-optimized keywords with appealing phrases?
11 September 2018 Leave a comment CONTENT MARKETING
When it comes to our own creations, we are eager to tell the whole world about them. There is nothing wrong with willing to deliver our own message to the targeted audience in the most effective and influential way. In fact, it’s an essential part of building brand identity and establishing relationships with your community.