The first and foremost, people are visual beings. Any marketer keeps it in mind when creating a digital marketing strategy. Videos are the most entertaining and understandable way to explain anything you want to say. Should you consider them as your next marketing effort? The answer is in plain view.
A new Google update… We know what you are thinking about. Should I even care? The new updates are released so often, that lots of business owners do not delve into the details. But this time, you should take a closer look.
Last month, Google announced changes on how we should mark nofollow links. As it often happens with Google updates, the announcement caused some fuss around it. While the search engine is trying to understand the web better, we should do our best to understand the new concept.
How does an online market look like? It’s a huge crowd of webshops, landing pages, and corporate websites. To be found in this crowd is a separate kind of art: companies start using SEO, writing blogs, gathering reviews, and so on. And how about your competitors – do they work hard in this regard? That […]
The SEO branch becomes wider and wider. Several years ago, for example, mobile-first indexing didn’t even exist, but time flies and brings massive trends to us. Now we use our smartphones for everything, including mobile search. Guess what it means for marketers… Right, optimizing for devices of every size.And what about keywords? Google Related Search, […]
The first commercial blog appeared in 1995 on the Ty corporation website. As the Internet era evolved, blogs have generated income for thousands of bloggers all over the world. If you read this, you might also want to make money from your writing. But are you ready for challenges waiting on the way?
In terms of SEO, “position 0” doesn’t have any negative context. On the contrary, it means getting higher than any of your competitors. No wonder most of the marketers work hard to appear in the featured snippets box.
Can you imagine growing a business without a solid plan? It’s impossible to get regular income when you wander around in the darkness. Content, as a part of the marketing strategy, also requires a steady list of actions, and it’s up to you how far you will go with it.
Google is continually working on improvements, and we got used to regular updates and algorithm announcements. Last fall, we first heard about neural matching, and this concept has remained unclear for many of us since then.