30 August 2021
Edward G.
ALL-HANDS SEO, WHAT'S NEW
Titles and descriptions are primary tools searchers use to determine the relevance of a search result. Before clicking on a page in SERP, they read through its meta tags to understand what it’s about and whether it’s useful. Only if the page is valuable and matches searchers’ intent, they visit it.
16 August 2021
George Svash
TECHNICAL SEO
When a startup team starts a business, they often try to get it off the ground as quickly as possible. They concentrate on crafting a simple website, launching it, and jumping straight into sales.
28 July 2021
Edward G.
ALL-HANDS SEO
The bigger your website gets, the more issues it accumulates. If you’ve been creating content for a while, the odds are you have several pages that target the same keyword. That causes keyword cannibalization, an issue that can damage your SEO and nullify your optimization efforts.
6 July 2021
Edward G.
ALL-HANDS SEO
Imagine someone is enjoying your content and then tries to subscribe to your newsletter, but when they hit “submit the form,” they end up on a 404 page. Or even worse — a user finds your page in search results and clicks on it, but it loads for too long, so they lose their patience […]
18 June 2021
Polina Smith
ALL-HANDS SEO, CONTENT MARKETING, KEYWORD RESEARCH, ON-PAGE SEO
Living in the tech world means relying hugely on advanced software. While modern tools do all the calculations, experts spend more time on creative work. When it comes to SEO, what would you prefer: improve your product or service or conduct time-consuming keyword research? The answer is obvious.
14 May 2021
Edward G.
ALL-HANDS SEO
As an SEO expert, you probably get dozens of website audit requests and have to send plenty of reports to your customers. We bet creating each report takes a lot of your time and effort, and we also believe you could spend your energy on something more productive instead.
7 May 2021
Edward G.
ALL-HANDS SEO, TECHNICAL SEO
Picture this. You’re reading an exciting article on the internet. At some point, the text suddenly moves, so you have to scroll the page to continue where you left off.
21 April 2021
Edward G.
ALL-HANDS SEO, TECHNICAL SEO
“You never get a second chance to make a first impression.” The same goes for your website. If your site frustrates users on their first visit, they’ll likely leave it and be gone for good. Alternatively, if visitors fall in love with your website at first sight, there is a good chance they’ll eventually convert […]
16 April 2021
Edward G.
ALL-HANDS SEO, TECHNICAL SEO
Google always encourages website owners to make their sites user-friendly. “Make pages primarily for users, not for search engines,” states the first Google Webmaster Guidelines principle. The Intrusive Interstitials update, along with the Mobile-First Indexing update, proved that the search giant treats user experience seriously, so if you want to rank well, you should put […]
9 April 2021
George Svash
ALL-HANDS SEO
Creating a new website or redesigning an old one? Make sure to avoid these 11 common design mistakes that can hurt your SEO efforts and decrease conversions.