8 February 2021
Product descriptions are like salespeople. The good ones can persuade the buyer to purchase from you, while the bad ones only push them away. According to Salsify’s study, 87% of online shoppers admit product content impacts their purchase decision, and 50% have returned an item they bought because it didn’t match its description. That’s why […]
15 December 2020
ALL-HANDS SEO, KEYWORD RESEARCH
Christmas is around the corner. People are busy decorating houses, planning holiday meals, and buying presents for their loved ones. The Christmas spirit is filling the air, and all we want is to sit back, relax, and put off our working routines.
9 December 2020
Google Sandbox is like a demon-possessed thing from Stephen King’s novel. It sucks new websites in and keeps them in a fixed position for several months, not letting them move and breathe. No matter what you do and how hard you try, there is no way you can improve your rankings while your website is […]
4 December 2020
SEO audits are essential. They highlight the strengths and weaknesses of websites, helping us to discover what can be improved. They enable us to build optimization strategies based on real data and avoid guesswork. That’s why every experienced specialist always runs an audit before optimizing a website.
26 November 2020
Rank tracking is a crucial part of any SEO strategy in 2020. By constantly monitoring your website’s positions for target keywords, you can discover which SEO techniques work well and which are damaging your optimization efforts. That will enable you to find the best practices and implement them for ranking purposes.
23 November 2020
A landing page is a great instrument for lead generation. It helps business owners sell their products, collect prospects’ contact info, and accomplish many other goals. But to generate leads, you have to find a way to attract people to your website first.
13 November 2020
SEO is shrouded in mystery. Like the real world, digital space is rich in myths people believe in. While many of them are just innocent nonsense, there are plenty of harmful beliefs that may screw your website optimization process. If you follow them, you will spend time, money, and energy doing the wrong things. And […]
2 October 2020
According to Ahrefs, 90% of all pages in SERP don’t get any traffic, and guess what? One of the reasons for that is the wrong keyword selection. Keyword research is the foundation of every SEO strategy, and before you start optimizing your website, you should create a keyword list choosing the most relevant words and […]
29 September 2020
3 January 2020
ALL-HANDS SEO, CONTENT MARKETING, ON-PAGE SEO
The first and foremost, people are visual beings. Any marketer keeps it in mind when creating a digital marketing strategy. Videos are the most entertaining and understandable way to explain anything you want to say. Should you consider them as your next marketing effort? The answer is in plain view.