RANKACTIVE BLOG
News & Ideas
News & Ideas
24 April 2019 Leave a comment LOCAL SEO
Search engines connect online businesses with dozens of potential customers. People surf the web to find the best local products and services, but yet lots of companies neglect their open opportunity for growth. Is it still valid in 2019? Continue reading “Local SEO in 2019: What’s New?” »
19 April 2019 Leave a comment CONTENT MARKETING, LINK EARNING, ON-PAGE SEO
How well does your site perform? Marketers have several ways to measure the effectiveness of SEO efforts, and one of them is domain authority. As all other metrics, this one has its history and importance for your online strategy. Do you want to know more? Continue reading “What Is Domain Authority and Why You Should Care About It” »
15 April 2019 Leave a comment CONTENT MARKETING, KEYWORD RESEARCH, ON-PAGE SEO
What budget do you need to start the very first SEO campaign? Lots of entrepreneurs put SEO on a waiting list preparing much effort and investments. But let’s face it: you’re losing dozens of potential customers ignoring online presence. While your competitors are reaching top positions in Google, you’re losing new business opportunities. Don’t you want to join the competition? Continue reading “4 Tips and Tricks that Will Help You Grow Your Website Even if You Are Broke” »
29 March 2019 Leave a comment ALL-HANDS SEO
The State of In-Housing report reveals that 91% of companies prefer in-house SEO. Some of them may outsource big SEO campaigns, but the minor services are shifting towards in-house teams. Sounds alarming for agencies, right? Continue reading “Why Brands Prefer In-House SEO and What Your SEO Agency Can Do About It” »
26 March 2019 Leave a comment KEYWORD RESEARCH, LOCAL SEO
The power of SEO for local business can’t be underestimated. Your potential customers are using Google Search day and night in order to find local shops, clubs, attractions, and, of course, cafes and restaurants. Will they find your business on the web? It fully depends on you. Continue reading “7 SEO Tactics Every Restaurant Should Adopt” »
19 March 2019 Leave a comment ALL-HANDS SEO
How do you know that a project is finished successfully? Probably, you gather bounce and conversion rates, check on-page optimization, or count backlinks. That is all important, but it means nothing if a client is unhappy. When it comes to SEO strategies, unrealistic expectations appear here and there just like in any other type of business. Continue reading “Handling Client’s Unrealistic SEO Expectations [Checklist]” »
16 March 2019 Leave a comment CONTENT MARKETING, KEYWORD RESEARCH
Google loves good content – this is the truth we all have to accept. Every line you write and every topic you choose can put a web page to the top in Google Search or… dig your website under the piles of search pages. At RankActive, we don’t believe in luck when it comes to building an SEO strategy. But we do believe in a good plan. Continue reading “What Are Topic Clusters and How You Can Use Them to Improve Rankings” »
12 March 2019 Leave a comment CONTENT MARKETING, ON-PAGE SEO
What does “quality content” really mean? It rules user experience and has a direct impact on the conversion rates. Strictly speaking, content is in the core of any website as well as its design and navigation structure. Working hard on content creation is not enough – you also have to conduct regular audits to be on top of things. Continue reading “Your Ultimate Guide to Running Content Audits Like a Pro” »
7 February 2019 Leave a comment ALL-HANDS SEO
We all know that magic wands are useless when you strive for top positions in the search engine. SEO experts have to take care of on-page and off-page optimization, the website’s speed, redirects, and so on… But business owners don’t care about that – they want to see specific results and rising profits. That’s when SEO reports come into play. Continue reading “Your Ultimate Guide to SEO Reporting with RankActive” »
4 February 2019 Leave a comment ON-PAGE SEO
Only several seconds – that’s all you’ve got to make a positive impression on the visitors of your website. Back in 2016, John Mueller, senior Webmaster trends analyst, stated that web pages should load within 2-3 seconds. It is 2019 now, but do all websites follow this rule? It is still one of the stumbling blocks for lots of online businesses. Continue reading “Your 7-Step Guide to Increasing Page Speed” »