6 September 2021
ALL-HANDS SEO, LINK EARNING
In the early days of SEO, you could create a poorly optimized page, buy thousands of cheap backlinks, and call it a day. Google would notice a surge in outbound links to the page, assume that it’s valuable, and boost its rankings in search results. Your job was done at that point — you could […]
25 October 2019
CONTENT MARKETING, LINK EARNING
Last month, Google announced changes on how we should mark nofollow links. As it often happens with Google updates, the announcement caused some fuss around it. While the search engine is trying to understand the web better, we should do our best to understand the new concept.
19 April 2019
CONTENT MARKETING, LINK EARNING, ON-PAGE SEO
How well does your site perform? Marketers have several ways to measure the effectiveness of SEO efforts, and one of them is domain authority. As all other metrics, this one has its history and importance for your online strategy. Do you want to know more?
5 June 2018
How far are the link building strategies going to get? The approaches of building links are getting more and more sophisticated, raising very complicated questions about morality and ethics, and may cost a lot for some.