30 August 2021
ALL-HANDS SEO, WHAT'S NEW
Titles and descriptions are primary tools searchers use to determine the relevance of a search result. Before clicking on a page in SERP, they read through its meta tags to understand what it’s about and whether it’s useful. Only if the page is valuable and matches searchers’ intent, they visit it.
19 June 2019
How to reach out to your global audience? Your website has to speak the same language with people, so you should translate your content into a targeted language. But while it is great for users, it can be a stumbling block for search engines.
23 May 2019
We don’t even realize how far we’ve gone with Google Autocomplete. Now it’s not only a valuable addition to search experience – it is also an instrument widely used by digital marketers. Furthermore, such big platforms as Quora and Wikipedia are also on board implementing autocomplete on their websites. This topic surely deserves some more […]
30 April 2019
CONTENT MARKETING, ON-PAGE SEO
Google is continually working on improvements, and we got used to regular updates and algorithm announcements. Last fall, we first heard about neural matching, and this concept has remained unclear for many of us since then.
6 August 2018
We think about Google as something sophisticated and complex with all the variety of AI algorithms that are constantly learning and developing. We assume that there is something magical in how Google works, and this is why we are always alarmed and ready to take action if something is changing in the algorithm.