Mobile devices gain more and more popularity. More and more users prefer to use them for viewing websites. The benefit of mobile internet usage is obvious: the information is available everywhere where the internet signal can be caught. Nevertheless, there are problems with the internet connection when mobile internet is used. As you know, the higher load speed, the better user experience. Continue reading “What is AMP and how it impacts rankings” »

Tracking keywords rankings is one of the common and pretty old standard practice of those who call themselves SEOs. It became so obvious to do such work that almost everyone stopped to care if it is really needed. Also, there are lots of experts who do it as “it should be done” basing on the set of actions that were created years ago. But SEO constantly changes every day and it is hard to call somebody’s actions smart if they use methods that were popular a year ago for their SEO campaign nowadays.

So if you want to track keywords rankings, you should do it right, considering new SEO factors and new tactics. Let’s try to figure out why and how the tracking of keyword rankings should be made. Continue reading “The Beginner’s Guide to Rank Tracking” »

SEO challenges are the hardest ones not only for newbies but for the experts as well. Sometimes those methods you’ve been using for ages don’t bring the results you are willing to get. Maybe it is just perfect time for your SEO team to start using Agile principles. After reading the post you will see that such methodology is more effective and it simplifies day-to-day challenges that are tightly connected to what your team does.

For SEO in particular, Agile is valuable during times like now with the competitive environment which also can be volatile. Continue reading “Agile methodology in SEO: ultimate guide and how to” »

In the SEO sphere, you should be 100% sure that you will always have something to do. After spending months of work, sometimes even very hard work, may not bring results that a specialist or a website owner wishes to see. To evaluate if all the work was done as it should be done, it is better to regularly track metrics, which are also known as key performance indicators (KPI). Any SEO knows that tracking a single metric isn’t the way out of such situations. There is another problem arises when your customers want to see how things are going and what for they pay. The solution is pretty simple. First of all, you should track multiple KPIs and, secondly, you should sort the data into two heaps: the one that is better to show to your customers and the one that is not that necessary for them to see.
Continue reading “What KPI you should show to your SEO customers” »

Google Search Console is a multifunctional tool which can help to solve a huge amount of tasks. It helps to find and eliminate technical errors and defects on a website, work on its optimization, monitor the visibility of it and see how a project is represented in  Google  SERP. Let’s try to figure out how to use this undoubtedly necessary tool.
Continue reading “Google Search Console: everything you need to know about” »

Nowadays, when the share of business owners who acquire their own websites and increase an amount of company income through the possibilities given by the Internet, the experts which can provide qualitative SEO services are more and more needed. But the main word is “quality” anyway. Agree that it is a piece of cake to organize some kind of SEO agency at this time. But how to make it the perfect one and do not feel a lack of customers ever, that is the question.
Continue reading “Checklist: How to be a perfect SEO agency and win more customers” »