13 July 2021
Google keeps telling us to care about users, not search engines. Yet, many of us don’t follow this advice. We often try to outsmart Google’s algorithm and obtain good rankings without all the hard work, even if it takes using dangerous black-hat SEO techniques to achieve that. And for everyone brave enough to judge us, […]
8 October 2020
Every webmaster has encountered traffic drops at least once in their career. They happen for many reasons, but sometimes they have nothing to do with website rankings. Traffic dips may be related to the backlinks loss, ad campaign stopping, decreased activity in social media, and a bunch of other factors. So before you start doing […]
20 November 2019
ALL-HANDS SEO, CONTENT MARKETING
A new Google update… We know what you are thinking about. Should I even care? The new updates are released so often, that lots of business owners do not delve into the details. But this time, you should take a closer look.
10 July 2019
From a garage company to one of the leading world brands – that’s how far Google has come since 1998. Even though now the company has numerous side projects, its primary product is still the same – the online search engine that provides the most relevant content. The thing is, the word “relevant” has had […]
30 April 2019
CONTENT MARKETING, ON-PAGE SEO
Google is continually working on improvements, and we got used to regular updates and algorithm announcements. Last fall, we first heard about neural matching, and this concept has remained unclear for many of us since then.