Title and Description in 2021: Why Google Rewrites SEOs’ Meta Tags
30 August 2021 Leave a comment ALL-HANDS SEO, WHAT'S NEW
Titles and descriptions are primary tools searchers use to determine the relevance of a search result. Before clicking on a page in SERP, they read through its meta tags to understand what it’s about and whether it’s useful. Only if the page is valuable and matches searchers’ intent, they visit it.