RankActive Team is happy to introduce the new possibilities for Competitor Analysis. SimilarWeb traffic data has been replaced by another robust solution - Estimated Traffic Volume calculated by DataForSEO - leading provider of SEO data.

This metric is quite transparent and there are no secrets of its calculation. The formula is very simple. ETV is calculated as the product of search volume and CTR of search results.

When comparing the competitors, it does show how well a given website performs in organic and paid search and how many visitors the website is likely to attract a month.

On top of that, from now on you can generate a list of competitors in a click. In Competitors Inspector > Settings you can automatically create a list of rivals and add them for analysis.

Start improving your competitor analysis with the help of reliable data provided by RankActive!