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RankActive All in One SEO Platform

It has it all

Any Search Engine

Google, Bing, Yahoo, Yandex, Google Maps, Google Mobile, Google Map Pack

Local rank tracking

Track your rankings from any location: any country, any city, any language.

Daily rank tracking

All rankings updates automatically every day.

Compare with any date

You can compare rankings of your project with any to dates.

Free ranking updates

You can get your rankings in real-time. Just click Update button.

Keyword tags

Segment your keywords as you wish.

Comprehensive keywords data

Search volume, predicted traffic, CPC, KEI, total results and much more.

SERP history, ads and snippets

RankActive keep SERP snapshot, paid ads and snippet data for every keyword for every day.

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Best Google keyword ranking tool

Text relevance in website ranking and its changes

Among a great number of main factors for website ranking such as its inner structure, convenience of site navigation, quantity and quality of external references, and others, text relevance holds a high position. Semantic adequacy of a web search query can be defined by Google SEO keyword ranking tool, and it is expressed not only through a compliance level assessment, but also through a level of search results practicality. Such tool as SEO ranking tool Google allows to carry out the detailed analysis of content of the interesting website page regarding its relevance to one of the search queries. Moreover, it gives an idea how effective and useful the particular optimization efforts are against the competition and how well website or webpage ranking is progressing over time. Among the best Google keyword ranking tool you can find that a lot of them are free. It gives an opportunity to use such SEO tools at any time even under financial distress.
As SEO is still developing, growing and becomes more mature, and search algorithms are improved every day, the approach to SEO changes. Online searching turns into the real intelligent, exacting and flexible tool, content gives place to context, and building of reference weight changes. In other words, new SEO is born. Earlier regardless of the SEO tool that was used to check Google keyword ranking, the emphasis on keywords was out of touch with needs of users. Today the emphasis on keywords remains, however another factor also is considered – whether target keywords meet needs of the user. The focus on long tail requests is appeared as well. It should be noted that particular changes were also happened in the field of content. If earlier quality and relevance of content wasn’t considered, today the focus has stopped on audience such content is capable to attract.

New matching principle for keywords

Many algorithms hold the following opinion: the conceptual approach to semantics of the website in perspective can give better results than traditional matching of keywords. Therefore some of SEO specialists suppose that keywords have no value any more in view of the fact that Google stores the data corresponding to keywords in the form of (not provided). However any online searching begins with keywords that at the same time remain the principal element for SEO ranking checker and other appropriate SEO keyword tools. Here it is necessary to think about value (not provided) that has an impact only upon post-click analytics, but in no way does not influence the pre-click target keywords typed by users into search boxes. Also it is very important that keywords as well as their meaning remain the first-priority input search engines usage to give answers to users (even if such inputs as app integration and location data are the recent trend).
Today in the SEO space we can see the peculiar transition from single target keywords to themed concepts. Before SEO experts could process only one keyword at a time: they optimized the page for this keyword by means of placing it in meta-title, in the headline, may be once or more in the text body, and perhaps even in the image descriptions. Some specialists could optimize the page for two target keywords at once. Meanwhile, the operation of any website ranking tool was minimized. Actually, optimization of the page for a single keyword didn’t work then in long perspective and doesn’t work now. Today content has to deal with some subject and the text has to make sense. The difference between the present and the past consists in transition from single target keywords to themed concepts. It is necessary to understand two principal moments in order to define the suitable concept. Firstly, search engines make attempt to better understand what users ask by relating their questions to certain concepts. Secondly, search engines read the target keywords on pages trying to understand what these webpages are conceptually about.
Let’s consider the list of the most widespread mistakes SEO specialists make by choosing target keywords. It is quite the thing each SEO expert should try to avoid. First of all, it is choosing of undefined keywords and keywords without enough traffic or with too much competition. Among other mistakes, it should be noted keywords that do not convert, as well as trying to rate for one target keyword at once. In this case it is necessary to take the opposite approach – you should concentrate the content on meaningful idea having refused some certain keyword. It gives the opportunity to rank for one hundred or even one thousand keywords at a time, that will be connected by the same concept.

About themed keyword research in website ranking

Today it is important to refuse to deal with some old ideas and move in the direction of new SEO. When we consider how Google can decide what the content is about, it is possible to mark some interesting facts about search traffic.

  1. About 70% of the traffic for any webpage give keywords which this page isn’t optimized for. All those SEO specialists who have ever used Google keyword ranking checker tool or other appropriate SEO tools to receive an analytical keyword report will agree with this fact. It can be thematically connected keywords, synonyms, and closely related words that the search engine considers relevant to the content. Sometimes these words don’t belong to the page theme in no way. With this in mind, it is possible to draw the following conclusion: to optimize the webpage for one target keyword is the same to ignore the most part of potential traffic.
  2. Top One ranking isn’t the main requirement to receive hundreds of visits. Therefore it is better to be ranked on the second or even lower place for hundreds or thousands of target keywords than has Top One ranking for a single keyword.
  3. Even the best keyword systems in the world will give you only a part of the target keywords that can be used for potential ranking in SEO keyword search. If to compare the list of long tail keywords with the list of words from Google AdWords, the majority of these keywords will show small potential search traffic (i.e. small ranking). But SEO specialists understand that it is the keywords which give traffic. Keyword research tools such as Google keyword research tool online or some others alone can’t show your full ranking potential. That is very necessary to have content that completely explores the themed concepts.
  4. Search engines sell target keywords grouped in concepts and themes. If to buy keywords using AdWords, Google offers keywords from narrow theme groups. Actually, they do everything possible to dissuade you from false bidding on individual keywords.

Drawing a conclusion from the above it should be noted that concepts are the best indicator of user intentions. Those marketing specialists who realize importance of concepts are in own way dangerous to search engines.

Significance of a keyword semantic core, keyword modifiers, and a keyword theme

There are different methods of keyword research. They depend on the main idea is received from the webpage. Sometimes traffic is in a priority that is the characteristic for pure views of pages and for ad-based revenue websites. And sometimes conversion is more important, for example, if the site sells goods/service or there is a purpose to achieve brand awareness. There are hundreds and more of keyword research tools that would be good material for different SEO experiments. Some of them are more well-known than others, but such popularity isn’t always indicative of their efficiency. It speaks about an acute need to use a few tools at a time; that will allow to receive additional options. Besides, well carried out keyword semantic core analysis will give a chance to obtain the most real website ranking data by means of Google keyword rank checker or some others keyword ranking tools.
Another important factor in making up of the keyword semantic core is successful getting specific with modifiers. It follows from this that the more exact and specific keywords are used, the easier to rank the website for these keywords. Among the most widespread modifiers of keywords are “time and date”, “quality and/or price”, “intent”, and “location”. Thus the use of SEO keyword tracker will allow to define regularities and tendencies of ranking that not be enough for the high website rate.
After creation of the main keyword idea it is necessary to make the keyword theme that is conceptually belonged to the website. There are different solutions of this task. It is possible to ask for the help the Google section “Related Searches” that is at the bottom of this search engine results. It is a gold mine of concepts that are conceptually belonged to the website. Having analyzed keywords of this section you will quickly find actual long-tail opportunities. Later on it will facilitate the use of search engine ranking tool to improve the rate and bring more traffic to the website.
As we can see, significance of a keyword semantic core, keyword modifiers, and a keyword theme should not be underestimated. Besides, it should be noted that keywords in terms of themes and concepts represents a very important step in SEO of content development.

SEO keyword ranking reports

Today most of SEO specialists do SEO keyword ranking report in order to track each key performance indicators separately and then compare them to see the whole picture of the website search engine optimization. Keyword rankings will still be one of the most useful metric to report but recent changes in online searching have influenced it. Nevertheless, making such reports, for example, with the help of Google keyword ranking report tool, enables SEO experts to control all SEO tasks at a time. But reporting should be started before the launching of the SEO campaign – it can give you an opportunity to fix the baseline, determine the main purposes, and set the strategy of the website SEO. Moreover, reporting should be continued with weekly reports because it allows to get reports post-campaign if something changes.
There are two main factors in SEO keyword ranking reporting. They concern generating of initial reports (they allow to measure results after the beginning of the SEO campaign and should be generated repeatedly) and ongoing weekly reports (they are used for tracking the SEO progress and are necessary to make sure that all chosen strategies are working in the right direction). There are three types of reports among initial ones. They are keyword research reports, competition analysis reports, and website audit reports. Each of them performs its function, for example, information of the keyword research reports can help to appraise the SEO budget as well as the potential cost (the list of keywords, the amount of additional visitors, cost-effectiveness of highly competitive keywords). The main outputs of the initial reports are competitors’ backlink profiles, a list of keyword, a keyword matrix, and a list of possible improvements to the website. You can find many free SEO tools such as Google keyword ranking tool to make keyword ranking reporting.
Among the ongoing weekly reports you can find also three of them: the keyword ranking reports, the competitors’ rankings reports, and the link-building reports. The first ones can help to track keyword rankings and diagnose and fix problems in proper time. Such reports are also good for comparing current keyword rankings against the best results that have ever achieved. With the help of competitors’ rankings reports SEO specialists can’t to lose sight of the main website competitors and the SEO strategies they used. And the last ones – link-building reports can help you to follow link providers’ activities in order to keep the consumption to the minimum. The main outputs of the ongoing weekly reports are current keyword rankings in comparison with the previous rank checker, a list of links of the particular reporting period, and current competitors’ rankings in comparison with the previous rank checker.

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