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		<title>Google&#8217;s MUM: The Future Is Here And SEOs Can&#8217;t Prepare For It</title>
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		<dc:creator><![CDATA[Edward G.]]></dc:creator>
		<pubDate>Tue, 13 Jul 2021 13:37:27 +0000</pubDate>
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					<description><![CDATA[Google keeps telling us to care about users, not search engines. Yet, many of us don’t follow this advice. We often try to outsmart Google’s algorithm and obtain good rankings without all the hard work, even if it takes using dangerous black-hat SEO techniques to achieve that. And for everyone brave enough to judge us, [&#8230;]]]></description>
		
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		<title>5 Reasons Why SEO Rankings of Your Indexed Pages Are Going Down</title>
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		<dc:creator><![CDATA[Edward G.]]></dc:creator>
		<pubDate>Thu, 08 Oct 2020 09:26:25 +0000</pubDate>
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		<category><![CDATA[traffic decrease]]></category>
		<guid isPermaLink="false">https://rankactive.com/?p=13558</guid>

					<description><![CDATA[Every webmaster has encountered traffic drops at least once in their career. They happen for many reasons, but sometimes they have nothing to do with website rankings. Traffic dips may be related to the backlinks loss, ad campaign stopping, decreased activity in social media, and a bunch of other factors. So before you start doing [&#8230;]]]></description>
		
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		<title>Optimizing for Google BERT Update. How Is That Even Possible?</title>
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		<dc:creator><![CDATA[Polina Smith]]></dc:creator>
		<pubDate>Wed, 20 Nov 2019 21:30:46 +0000</pubDate>
				<category><![CDATA[ALL-HANDS SEO]]></category>
		<category><![CDATA[CONTENT MARKETING]]></category>
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		<guid isPermaLink="false">https://rankactive.com/?p=13155</guid>

					<description><![CDATA[A new Google update… We know what you are thinking about. Should I even care? The new updates are released so often, that lots of business owners do not delve into the details. But this time, you should take a closer look. As Google states, BERT will impact 10% of search queries, which means an [&#8230;]]]></description>
		
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		<title>The Voyage of the Spider: How Google SERPs Adapt to Prevail</title>
		<link>https://rankactive.com/blog/the-voyage-of-the-spider-how-google-serps-adapt-to-prevail</link>
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		<dc:creator><![CDATA[Polina Smith]]></dc:creator>
		<pubDate>Wed, 10 Jul 2019 13:00:23 +0000</pubDate>
				<category><![CDATA[ALL-HANDS SEO]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Updates]]></category>
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					<description><![CDATA[From a garage company to one of the leading world brands &#8211; that’s how far Google has come since 1998. Even though now the company has numerous side projects, its primary product is still the same &#8211; the online search engine that provides the most relevant content. The thing is, the word “relevant” has had [&#8230;]]]></description>
		
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		<title>What Does Google&#8217;s Neural Matching Mean for the Future of SEO?</title>
		<link>https://rankactive.com/blog/what-does-googles-neural-matching-mean-for-the-future-of-seo</link>
					<comments>https://rankactive.com/blog/what-does-googles-neural-matching-mean-for-the-future-of-seo#respond</comments>
		
		<dc:creator><![CDATA[Polina Smith]]></dc:creator>
		<pubDate>Tue, 30 Apr 2019 17:19:41 +0000</pubDate>
				<category><![CDATA[CONTENT MARKETING]]></category>
		<category><![CDATA[ON-PAGE SEO]]></category>
		<category><![CDATA[AI]]></category>
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					<description><![CDATA[Google is continually working on improvements, and we got used to regular updates and algorithm announcements. Last fall, we first heard about neural matching, and this concept has remained unclear for many of us since then. It’s time to look at this innovation in detail. The thing is, neural matching is changing the way Google [&#8230;]]]></description>
		
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