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	<title>Core Update &#8211; RankActive All in One SEO Platform</title>
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		<title>Google&#8217;s MUM: The Future Is Here And SEOs Can&#8217;t Prepare For It</title>
		<link>https://rankactive.com/blog/googles-mum-the-future-is-here-and-seos-cant-prepare-for-it</link>
					<comments>https://rankactive.com/blog/googles-mum-the-future-is-here-and-seos-cant-prepare-for-it#respond</comments>
		
		<dc:creator><![CDATA[Edward G.]]></dc:creator>
		<pubDate>Tue, 13 Jul 2021 13:37:27 +0000</pubDate>
				<category><![CDATA[ALL-HANDS SEO]]></category>
		<category><![CDATA[Core Update]]></category>
		<category><![CDATA[Google MUM]]></category>
		<category><![CDATA[Google Updates]]></category>
		<category><![CDATA[RankActive]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://rankactive.com/?p=15917</guid>

					<description><![CDATA[Google keeps telling us to care about users, not search engines. Yet, many of us don’t follow this advice. We often try to outsmart Google’s algorithm and obtain good rankings without all the hard work, even if it takes using dangerous black-hat SEO techniques to achieve that. And for everyone brave enough to judge us, [&#8230;]]]></description>
		
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